Scent(-ing) 2015

“Love isn’t something you find. Love is something that finds you.” -Loretta Young


Or perhaps not? Since the existence of the shielding culture the finding of true love is transformed into data. Everyday we are bombarded with a variety of online dating applications and online dating consists mainly of data and algorithms. Do we consciously let the search for true love be determined by data and algorithms? Or de we simply not realize how we are guided by technology? Love is something spontaneous and sensorial that you can’t translate to data. First we transform love into data and then we transform it back to something more lovable, something sensorial. Scent.

Transition exhibition in Showroom Arnhem